Tuesday, May 30, 2017

Nile Rodgers, Tony Moran, and Kimberly Davis, Film Hit Single At Factory Underground Studio

Davis, Moran, and Rodgers in the Control Room
Congratulations to the Studio for hosting world renowned record producer Nile Rodgers, famous producer Tony Moran, and up and coming musician Kimberly Davis! Rodgers, Moran, and Davis all entered the Factory Underground Studio to record shots for their new music video, “My Fire”.

Nile Rodgers in the studio with one of the Factory Underground owners, Kenny

Nile Rodgers has worked with artists such as Madonna, David Bowie, Sister Sledge, and Daft Punk, providing his impressive background in the music industry. Starting off as a guitarist in the hit band Chic, he created top-charting songs like, "Le Freak," "I Want Your Love", and "Good Times." Rodgers’s repertoire of songs he has worked on over the years include, Bowie’s “Just Dance”, Madonna’s “Like a Virgin” and “Material Girl”, Sister Sledge’s “We are Family”, Diana Ross’s “Upside Down”, Adam Lambert’s “Lay Me Down” and even Daft Punk’s “Up All Night To Get Lucky”.

Davis told Billboard.com,No sane music artist would deny Nile being a part of their project." Where Moran  added, “Nile is a true inspiration to the world in his ability to create and shape musical genres,”

From 80s disco, to modern electronic music, Rodgers has revolutionized the music industry, granting him the Rock and Roll Hall of Fame prestigious award of Musical Excellence. On top of being a two time grammy award winner for his work on the record “Get Lucky” and album “Random Access Memories”, Rolling Stone has named him in “The 50 Most Important People in EDM”, coming in at number 29.
Rodgers, Moran, and Davis in the Factory Underground control room
Rodgers’s newest pop project includes teaming up with two time Grammy nominated Tony Moran. Moran, a mixer, producer, DJ, and singer-songwriter, is best known for his remixes of popular songs. His remixes of Kristine W’s “Walk Away” and Martha Wash’s “Keep your Body Working” have landed number one on the U.S. Billboard Hot Dance Club Play charts. Moran has worked with Madonna, George Michael, Mariah Carey, Michael Jackson, Jennifer Lopez, Rihanna, Martha Wash, Janet Jackson, Neyo, Gloria Estefan, Ricky Martin, Selena Gomez, Kristine W and many others.

Rodgers and Moran are now teaming with singer Kimberly Davis. Davis’s new single is being released through Curtis Urbin’s dance label, Quark Records. Despite being new to the music industry, Davis has already succeeded in making it to the top ten on the Billboard’s Hot Club Play Charts with her songs, “Get Up” and “Twist of Love”. Her newest single, “My Fire” is destined to be a hit, already having almost 130,000 Youtube Views in a mere week.
Screenshot from the music video with Rodgers, Moran, and Davis in the control room
The music video’s artistic black and white camera frames includes quick glances of the Factory Underground logo, in addition to showing Davis, Moran, and Rodgers jamming out in the Studio's control room. The music video also exhibits different areas of the studio, showcasing the cement walls and  modern rustic decor, which provided the perfect setting for the urban inspired music video.
The name Factory Underground featured in the music video

“It’s kind of fun that scenes shot in Manhattan make it seem like the Factory Underground is in New York City, but it’s great that you see our branding all through the video; the producers were very kind to us in that regard. We really enjoyed hosting the production. Everyone was friendly and super professional,” said Marc Alan, Factory Underground Director of Marketing.

“My Fire” first premiered  through Billboard.com, where thousands of viewers read up about the production of the music video. Featured on the website is a picture of Rodgers, Moran, and Davis sitting in the Underground’s control room, with the Factory Underground logo brightly displayed behind them.
Factory Underground's address featured in the music video

While Rodgers was browsing the Studio’s spaces, he said “I’ve heard about Factory Underground for a long time, and was always interested to see what was happening here”.

We are so proud of the studio for being a part of Nile Rodgers, Tony Moran, and Kimberly Davis’s new project, and we wish them all the best success with the new single.

Kenny Cash, one of the Factory Underground owners added: “It meant a lot to me professionally having Nile playing guitar in my studio, posting photos of the Factory on his Instagram. We are attracting incredible new artists to the studio every day, but this was definitely one for the books.”

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