Indie Music Couple and New Parents Kenny and Laura Cash Launch In Utero Live Music Video Celebrating First Child

Che-Val is an indie Alt-Pop duo comprised of husband and wife, Kenny and Laura Cash. Their video for The Lead (Live from the Factory Underground) was recently released on Factory Underground's new YouTube Channel, Factory Underground Live. This video was recorded while Laura was seven months pregnant with their daughter, Giabella.

Che-Val - The Lead (Live from the Factory Underground)

New dad Kenny Cash, a record producer that recently launched a website KennyCash.com, is one of the owners of Factory Underground Studio. His wife Laura is a high school chemistry teacher by day, a singer-songwriter by night, and or course a new mom! Music has been the cornerstone of their relationship since the beginning; the two met at Factory Underground where she had gone to demo some songs. She recalled Kenny "was wearing a Purple Rain shirt, and I told him I had never seen it. He couldn't believe it! Prince is one of his musical heroes."

Despite Laura's difficulty of singing during these sessions, the couple wanted to celebrate their pregnancy in a special way that was all their own. The Lullaby Sessions, as they have come to known - Giabella's first recording session, and most certainly not her last- resulted in six recorded songs with performances that were captured on video.

Two of the songs were Che-Val's own, "The Lead" and "I'm Yours," from their recent studio album "Waterproof." The other four were covers of "Say Something" by A Great Big World, "Hallelujah" by Leonard Cohen, "The Way You Make Me Feel" by Michael Jackson and a Prince Medley which included "How Come You Don't Call Me Anymore," "Beautiful Ones," and "Nothing Compares to You." 

"Say Something has been one of Giabella Cash's favorite songs in utero," Kenny said. "When Laura sings it to her now, it instantly calms her down. Our number one fan!"

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MUSIC VIDEO RELEASE: CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC VIDEO RELEASE:
CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC AND LYRICS SYNC TO THE CLASSIC GENE KELLY DANCE SCENE

Che-Val, fresh off the release of their debut album Waterproof, has now let loose on the world a lyric video for the title track. This video, designed by Aidan Gerety, syncs the sleekly modern ballad to the iconic Gene Kelly dance scene from Singin’ in the Rain.

Building on the pop music power couple’s signature mixture of old school and new school “Waterproof” fuses synth bass with elements of a live orchestra. In the same way this video breathes new life into an undeniable film staple, allowing Gene Kelly’s dance moves to fall together harmoniously with the music and giving new meaning to each. This video also draws inspiration from the cult classic Dark Side of the Rainbow idea, in which the Pink Floyd album The Dark Side of the Moon is said sync up with another beloved film, The Wizard of Oz.

Che-Val is a husband and wife indie pop duo made up of Kenny and Laura Cash whose very first single, “My Beat”, climbed all the way to #52 on the Mediabase "Top 40" Activator chart. The couple takes retro styles and brings them into the future with cutting edge production. They are always looking for new ways to combine audio with visuals, as is the case with this video along with the Alice In Wonderland cosplay-inspired video for “Gone Mad”, which premiered exclusively on VentsMagazine last Halloween. 

Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. As an owner of Factory Underground Studio, multi-instrumentalist, and Berklee College of Music graduate Kenny self-produces and engineers all of their work ensuring all of their creative vision reaches its full potential.

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Che-Val

Official Site | Facebook | Twitter | YouTube

Debut album Waterproof available now on iTunes, Spotify, & other online retailers

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CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016; DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016

DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

“You’ll be hearing it in your head all day after the first listen” – The FC Beat Magazine

“They have sampled some of the best practices from 80s music and created something that is modern, exciting,and enjoyable” – Mistree Magazine

Norwalk, CT – April 14, 2016 – Described as "Johnny and June Cash meet Matt and Kim," Connecticut’s musical power couple, Che-Val, have announced their debut full length, Waterproof. The album, to be released through Factory Underground Records on April 22, showcases the indie pop group’s varied influences in ten tracks as classic meets modern.

Consisting of husband and wife, Kenny and Laura Cash, Che-Val uses retro styles and brings them into the future with cutting edge production. Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. Their vision is then furthered through Kenny’s own engineering and production skills as a multi-instrumentalist Berklee College of Music graduate.

Che-Val blasted into existence with their very first single, “My Beat”, climbing to #52 on the Mediabase “Top 40” Activator chart in 2014, and self-produced video that achieved 26 thousand views. The sound of this 80s dance track is contrasted in the modern pop ballad that is “Waterproof”, which even brings in elements of a live orchestra. 

Collaboration is another key to Che-Val's sound as "The Lead" features a fresh guest spot by Bronx based rapper Rothstein while "Oh Darling" takes influence from 1970s soul, bringing in a live horn section by the Funky Dawgz Brass Band. The band’s dichotomy is further demonstrated by the two cover tracks on this album: “Classic Man" by the Grammy nominated Jidenna and “God Only Knows” by The Beach Boys. Che-Val brought their personal flare into both covers with a remix of the former and a chilling a cappella take on the latter. The end result is a striking cognitive dissonance in their music that fans have fallen in love with.

Building up their fanbase through the local community, expert use of social media, and a strong focus on the interplay of music and visuals, the band has been steadily on the rise since their inception. With each single release the band has handcrafted their personal sound and looks as evidenced in the Alice In Wonderland inspired video for “Gone Mad”, which premiered exclusively last year in Vents Magazine and resonated throughout the international cosplay community. Waterproof sees all of the band's previous work come together and is sure to cause a serious case of the earworms.

Waterproof Track Listing:
1. Oh Darlin
2. My Beat
3. Waterproof
4. Gone Mad
5. The Lead (feat. Rothstein)
6. Don’t Give up on Me
7. Classic Man (Jidenna remix)
8. Poison (feat. Lighta)
9. Love Still Waiting (feat. Funky Dawgz Brass Band)
10. God Only Knows (Beach Boys cover)

Che-Val

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Radio Contact: Brandon Day, Tinderbox Music
BrandonDay@TinderboxMusic.com, (612) 375-1113

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