POP DUO CHE-VAL LAUNCH NEW ALBUM WATERPROOF ON DIGITAL DJ POOL PLATFORM; FEATURED USERS INCLUDE DENNIS BLAZE, DJ NEIL ARMSTRONG AND DJ RIDDLER.

CHE-VAL "WATERPROOF"
NOW ON DIGITAL DJ POOL

HUSBAND-AND-WIFE POP DUO MAKE TRACKS ON NEW ALBUM AVAILABLE TO WORLDWIDE DJ COMMUNITY

Eager to expand awareness of their unique pop songwriting and musical production-style within the worldwide DJ and remix community, Che-Val has made their new album "Waterproof" available through through the Digital DJ Pool platform. Subscribers to the platform have access to 320 kbps Mp3 files of "Waterproof" songs including Love Still Waiting, Poison, The Lead, Gone Mad, Waterproof, My Beat, and Oh Darling, with both original mix and instrumental tracks available for each. Subscribers to the platform

Digital DJ Pool is a modern take on the vinyl record clubs DJ's once turned to for their latest club mix material, and users include working DJs, producers, and remix artists around the world. The site is also used by prominent feature artists such as Dennis Blaze of 93.5 FM KDAY (Los Angeles), DJ Neil Armstrong, USA & WORLD DMC CHAMPION DJ ~ 3x Red Bull Thre3style Winner Chris Karns, DJ Noodles of 97.3 FM Miami, DJ DopeOne, and the Z100 KTU DJ known only as Riddler, who Billboard magazine lists as the on top selling DJ's in the field of Electronic Dance Music (EDM).

DJ's on the Digital DJ Pool platform have access to all the contents of the site for a monthly subscription fee, with free previews available. The site has been listed on Google as one of the top ranked DJ Pools in the world; this was a primary influence on Che-Val's decision to launch their music on the platform.

https://digitaldjpool.com/FactoryUnderground

After only three days on the site, Che-Val tracks downloads have skyrocketed with all signs pointing toward massive growth potential. "This is very exciting for us," said Laura Cash. "I come from a dance-music background, and Kenny is an incredible remixer himself - for DJs and other remixers around the world to be adding our songs to their collections, that's a huge feeling of accomplishment for us."

"We feel like the next piece of our process is to start collaborating with other artists and DJs. We want to hear their interpretation of our music. It’s like hearing a story you love from a completely different perspective. It opens your eyes and ears to something entirely new and inspiring and takes you somewhere you may have never planned," Kenny says.

Kenny Cash, whose music career started in the practice halls of Berklee College of Music where he attended on a full scholarship, had already established a diverse catalog of recorded material by the time he met Laura, an artist who came to record at his Norwalk, Ct Factory Underground Studio. "When we first started dating--Kenny said, "Just so you know, my music is always going to come first!  I laughed but I really respected that. It's what we had in common. It struck me how creative and dedicated he was to his music, and it was a perfect mix from the beginning." The two were married in 2011.

The couple's album "Waterproof" is their first record under the name Che-Val, which was inspired by an over-sized framed mirror the couple fell in love with early in their relationship. "We had been writing and recording material that was a mix of Kenny's growing interest in mixing electronic textures with organic orchestral instruments. I found that mix of styles really worked with the songs I was writing." 

www.Che-Val.com

www.Facebook.com/CheValMusic

www.Twitter.com/CheValMusicGroup

www.FactoryUndergroundRecords.com

MUSIC VIDEO RELEASE: CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC VIDEO RELEASE:
CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC AND LYRICS SYNC TO THE CLASSIC GENE KELLY DANCE SCENE

Che-Val, fresh off the release of their debut album Waterproof, has now let loose on the world a lyric video for the title track. This video, designed by Aidan Gerety, syncs the sleekly modern ballad to the iconic Gene Kelly dance scene from Singin’ in the Rain.

Building on the pop music power couple’s signature mixture of old school and new school “Waterproof” fuses synth bass with elements of a live orchestra. In the same way this video breathes new life into an undeniable film staple, allowing Gene Kelly’s dance moves to fall together harmoniously with the music and giving new meaning to each. This video also draws inspiration from the cult classic Dark Side of the Rainbow idea, in which the Pink Floyd album The Dark Side of the Moon is said sync up with another beloved film, The Wizard of Oz.

Che-Val is a husband and wife indie pop duo made up of Kenny and Laura Cash whose very first single, “My Beat”, climbed all the way to #52 on the Mediabase "Top 40" Activator chart. The couple takes retro styles and brings them into the future with cutting edge production. They are always looking for new ways to combine audio with visuals, as is the case with this video along with the Alice In Wonderland cosplay-inspired video for “Gone Mad”, which premiered exclusively on VentsMagazine last Halloween. 

Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. As an owner of Factory Underground Studio, multi-instrumentalist, and Berklee College of Music graduate Kenny self-produces and engineers all of their work ensuring all of their creative vision reaches its full potential.

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Che-Val

Official Site | Facebook | Twitter | YouTube

Debut album Waterproof available now on iTunes, Spotify, & other online retailers

www.FactoryUndergroundRecords.com
www.FactoryUndergroundStudio.com

CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016; DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016

DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

“You’ll be hearing it in your head all day after the first listen” – The FC Beat Magazine

“They have sampled some of the best practices from 80s music and created something that is modern, exciting,and enjoyable” – Mistree Magazine

Norwalk, CT – April 14, 2016 – Described as "Johnny and June Cash meet Matt and Kim," Connecticut’s musical power couple, Che-Val, have announced their debut full length, Waterproof. The album, to be released through Factory Underground Records on April 22, showcases the indie pop group’s varied influences in ten tracks as classic meets modern.

Consisting of husband and wife, Kenny and Laura Cash, Che-Val uses retro styles and brings them into the future with cutting edge production. Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. Their vision is then furthered through Kenny’s own engineering and production skills as a multi-instrumentalist Berklee College of Music graduate.

Che-Val blasted into existence with their very first single, “My Beat”, climbing to #52 on the Mediabase “Top 40” Activator chart in 2014, and self-produced video that achieved 26 thousand views. The sound of this 80s dance track is contrasted in the modern pop ballad that is “Waterproof”, which even brings in elements of a live orchestra. 

Collaboration is another key to Che-Val's sound as "The Lead" features a fresh guest spot by Bronx based rapper Rothstein while "Oh Darling" takes influence from 1970s soul, bringing in a live horn section by the Funky Dawgz Brass Band. The band’s dichotomy is further demonstrated by the two cover tracks on this album: “Classic Man" by the Grammy nominated Jidenna and “God Only Knows” by The Beach Boys. Che-Val brought their personal flare into both covers with a remix of the former and a chilling a cappella take on the latter. The end result is a striking cognitive dissonance in their music that fans have fallen in love with.

Building up their fanbase through the local community, expert use of social media, and a strong focus on the interplay of music and visuals, the band has been steadily on the rise since their inception. With each single release the band has handcrafted their personal sound and looks as evidenced in the Alice In Wonderland inspired video for “Gone Mad”, which premiered exclusively last year in Vents Magazine and resonated throughout the international cosplay community. Waterproof sees all of the band's previous work come together and is sure to cause a serious case of the earworms.

Waterproof Track Listing:
1. Oh Darlin
2. My Beat
3. Waterproof
4. Gone Mad
5. The Lead (feat. Rothstein)
6. Don’t Give up on Me
7. Classic Man (Jidenna remix)
8. Poison (feat. Lighta)
9. Love Still Waiting (feat. Funky Dawgz Brass Band)
10. God Only Knows (Beach Boys cover)

Che-Val

Official Site | Facebook | Twitter | YouTube | Instagram

Radio Contact: Brandon Day, Tinderbox Music
BrandonDay@TinderboxMusic.com, (612) 375-1113

Factory Underground Records
Official Site | Facebook | Twitter

CHE-VAL REVEALS COVER VERSION OF BRIAN WILSON - BEACH BOYS "PET SOUNDS" MASTERPIECE "GOD ONLY KNOWS:" TRIBUTE TO MUSICAL MENTORS AND PARTNERS PAST AND PRESENT. SONICALLY ADVENTUROUS TRIBUTE COMBINES A CAPPELLA VOCALS AND KORG VOCODER.

CHE-VAL REVEALS COVER VERSION OF BRIAN WILSON - BEACH BOYS "PET SOUNDS" MASTERPIECE "GOD ONLY KNOWS:" TRIBUTE TO MUSICAL MENTORS AND PARTNERS PAST AND PRESENT.

SONICALLY ADVENTUROUS TRIBUTE COMBINES A CAPPELLA VOCALS AND KORG VOCODER. 

"GOD ONLY KNOWS" TO BE INCLUDED WITH NEW CHE-VAL "WATERPROOF" SLATED FOR APRIL 2016 RELEASE.

LAURA CASH OF CHE-VAL

In a surprise move last week that delighted its deeply loyal fan base, indie pop duo Che-Val released an cover version of the Beach Boys Brian Wilson pop music masterpiece "God Only Knows." The song which has been licensed for CD and digital streaming will be contained in the new Che-Val album "Waterproof" coming in April.

This "reimagined cover..is our tribute to all our friends and family, as well as musicians we have worked with past and present, because truly God only knows where we would be without them," said Kenny Cash, Che-Val member and producer. The artist published a full list of these people in his social media. "I usually don't like when people tag me on Facebook in connection with music I'm not a part of--but I tagged everyone on this list--because I wanted to give credit where credit is due," he said. 

Unlike the original arrangement of "God Only Knows," which was part of the Beach Boys pop masterpiece "Pet Sounds," considered by many to be a recording masterpiece on par with the Beatles "Sgt Pepper" album, the Che-Val version uses a completely unique arrangement devoid of all acoustic instrumentation. In fact, the only instrument on the track is a Korg MicroKORG Synthesizer Vocoder, which Kenny Cash used to electronically filter the what is otherwise an entirely "a cappella" version of the song. 

"Kenny and I love the original song-- one of these beautiful places where our diverse musical tastes really come together," Laura explained. "The melody, the lyric, the harmony, the arrangement and the deeply touching emotion--all so complex and gorgeous. We wanted to do this song for a long time--but we had to find a way of making it uniquely our own. I just hope our version does some justice to Brian Wilson, an artistic genius Kenny and I deeply adore."