POP DUO CHE-VAL LAUNCH NEW ALBUM WATERPROOF ON DIGITAL DJ POOL PLATFORM; FEATURED USERS INCLUDE DENNIS BLAZE, DJ NEIL ARMSTRONG AND DJ RIDDLER.

CHE-VAL "WATERPROOF"
NOW ON DIGITAL DJ POOL

HUSBAND-AND-WIFE POP DUO MAKE TRACKS ON NEW ALBUM AVAILABLE TO WORLDWIDE DJ COMMUNITY

Eager to expand awareness of their unique pop songwriting and musical production-style within the worldwide DJ and remix community, Che-Val has made their new album "Waterproof" available through through the Digital DJ Pool platform. Subscribers to the platform have access to 320 kbps Mp3 files of "Waterproof" songs including Love Still Waiting, Poison, The Lead, Gone Mad, Waterproof, My Beat, and Oh Darling, with both original mix and instrumental tracks available for each. Subscribers to the platform

Digital DJ Pool is a modern take on the vinyl record clubs DJ's once turned to for their latest club mix material, and users include working DJs, producers, and remix artists around the world. The site is also used by prominent feature artists such as Dennis Blaze of 93.5 FM KDAY (Los Angeles), DJ Neil Armstrong, USA & WORLD DMC CHAMPION DJ ~ 3x Red Bull Thre3style Winner Chris Karns, DJ Noodles of 97.3 FM Miami, DJ DopeOne, and the Z100 KTU DJ known only as Riddler, who Billboard magazine lists as the on top selling DJ's in the field of Electronic Dance Music (EDM).

DJ's on the Digital DJ Pool platform have access to all the contents of the site for a monthly subscription fee, with free previews available. The site has been listed on Google as one of the top ranked DJ Pools in the world; this was a primary influence on Che-Val's decision to launch their music on the platform.

https://digitaldjpool.com/FactoryUnderground

After only three days on the site, Che-Val tracks downloads have skyrocketed with all signs pointing toward massive growth potential. "This is very exciting for us," said Laura Cash. "I come from a dance-music background, and Kenny is an incredible remixer himself - for DJs and other remixers around the world to be adding our songs to their collections, that's a huge feeling of accomplishment for us."

"We feel like the next piece of our process is to start collaborating with other artists and DJs. We want to hear their interpretation of our music. It’s like hearing a story you love from a completely different perspective. It opens your eyes and ears to something entirely new and inspiring and takes you somewhere you may have never planned," Kenny says.

Kenny Cash, whose music career started in the practice halls of Berklee College of Music where he attended on a full scholarship, had already established a diverse catalog of recorded material by the time he met Laura, an artist who came to record at his Norwalk, Ct Factory Underground Studio. "When we first started dating--Kenny said, "Just so you know, my music is always going to come first!  I laughed but I really respected that. It's what we had in common. It struck me how creative and dedicated he was to his music, and it was a perfect mix from the beginning." The two were married in 2011.

The couple's album "Waterproof" is their first record under the name Che-Val, which was inspired by an over-sized framed mirror the couple fell in love with early in their relationship. "We had been writing and recording material that was a mix of Kenny's growing interest in mixing electronic textures with organic orchestral instruments. I found that mix of styles really worked with the songs I was writing." 

www.Che-Val.com

www.Facebook.com/CheValMusic

www.Twitter.com/CheValMusicGroup

www.FactoryUndergroundRecords.com