Factory Underground Records in association with Factory Underground Studios in Norwalk, Ct, provides a full menu of record production and label services, including marketing, publicity, press, social media strategy, video production, distribution and promotion, radio distribution and promotion, with physical and digital music distribution.
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American country-rock artist Rusty Gear has released a new music video for “Darty Time,” a country-rock anthem for all “tailgating, day-drinking animals!” The fast-moving and whimsical video was released on the artist’s YouTube channel this week and is quickly gaining views. The video was directed by Walter Boyd, with editing by Amanda Ozment of Factory Underground Studio. The two worked together previously on Rusty Gear’s video for “Wondering Why” that was premiered by Vevo in September 2018.
With a driving rhythm and horn section of some of the hottest players in Nashville and featuring sizzling guitar work by Rusty and Tony Sarno, “Darty Time” has an infectious country-rock chorus and breakdown that will have everybody singing along. It’s a song that “tastes great from the first sip to the last,” said Marc Alan of Factory Underground.
Rusty Gear is an American singer-songwriter whose music is a mix of country, blues and southern rock. His recent radio single “Wondering Why” is currently charting at #79 on Music Row - reporting country stations, and is holding steady at #7 on European HotDisc Top 40.
When Brian Larney began recording his 5-song EP, his plan was to call it The Charm Offensive. That changed the day he stumbled across an old political button that read "America Needs J.F.K."
"It was simple, direct and America does need The TownHall" says Larney, for whom The Town Hall is as much a pseudonym as a band name.
"I prefer playing with a band to playing solo, but it's always The Town Hall, regardless of who is on stage," Larney says. "I like to say that 'We are all the Town Hall,' myself and the audience."
Though America Needs The TownHallisn't
a political album, that it was written in this time of political divide
and social upheaval by a writer as introspective and sensitive as
Larney, it's little wonder that the state of the media and politics
would be so reflected by his songs. Backlash was the writer's reaction
to the awful and unfortunate outcome of the Dallas protests last
summer: "Everyone has lost it, the crowd loses sight. There's five dead in Dallas tonight."
But not everything is so dark and moody when it comes to Larney's songwriting, which leans as much Burt Bacharach-Partridge Family as the modern, alternative groups he is often compared to as Father John Misty, City and Colour and the Lumineers.
The
video for Backlash was filmed live on stage, right here at Factory
Underground Studio in Norwalk, CT. Appearing in the video are frequent
collaborators Joel P. Kelley and Jeff Hatcher of the groups Edisun and
After The Rush, Kenny Cash on bass, and Adam Matlock on keyboards. The
video was directed and edited by Larney himself.
Next up from The Town Hall, a light hearted comedic spoof for "No End In Sight," co-directed
and edited by the singer, who appears in the video as an Uber-style
driver having the worst day ever. The video will be released to Vevo in
September.
The full five-song American Needs The Town Hall EP is available on iTunes, Spotify, Amazon, and is available as a free download from www.TheTownHallBand.com
Che-Val is an indie Alt-Pop duo comprised of husband and wife, Kenny and Laura Cash. Their video for The Lead (Live from the Factory Underground) was recently released on Factory Underground's new YouTube Channel, Factory Underground Live. This video was recorded while Laura was seven months pregnant with their daughter, Giabella.
Che-Val - The Lead (Live from the Factory Underground)
New dad Kenny Cash, a record producer that recently launched a website KennyCash.com, is one of the owners of Factory Underground Studio. His wife Laura is a high school chemistry teacher by day, a singer-songwriter by night, and or course a new mom! Music has been the cornerstone of their relationship since the beginning; the two met at Factory Underground where she had gone to demo some songs. She recalled Kenny "was wearing a Purple Rain shirt, and I told him I had never seen it. He couldn't believe it! Prince is one of his musical heroes."
Despite Laura's difficulty of singing during these sessions, the couple wanted to celebrate their pregnancy in a special way that was all their own. The Lullaby Sessions, as they have come to known - Giabella's first recording session, and most certainly not her last- resulted in six recorded songs with performances that were captured on video.
Two of the songs were Che-Val's own, "The Lead" and "I'm Yours," from their recent studio album "Waterproof." The other four were covers of "Say Something" by A Great Big World, "Hallelujah" by Leonard Cohen, "The Way You Make Me Feel" by Michael Jackson and a Prince Medley which included "How Come You Don't Call Me Anymore," "Beautiful Ones," and "Nothing Compares to You."
"Say Something has been one of Giabella Cash's favorite songs in utero," Kenny said. "When Laura sings it to her now, it instantly calms her down. Our number one fan!"
Factory Underground Owner, producer, recording engineer, composer of music for film, Kenny Cash has launched a new website featuring his latest work. www.KennyCash.com
Kenny Cash of the Factory Underground Studio is a versatile and artistic producer-musician. Leading the way in Hip Hop, Electronica, Alternative, Rock, Soul, Pop, and Classical--there is little ground left unbroken by Kenny Cash. Very few producers can boast of Cash’s multitalented reputation: he is known as a beat master in the Hip Hop world, a remix extraordinaire in the EDM genre, and even had a Billboard charting classical album in the same year that his rock-EDM remixwas being considered as the theme song by the U.S. Olympic team.
It should come as no surprise that Kenny Cash was granted a scholarship to the world-famed Berklee College of Music, where he mastered the electric bass, acoustic and electric guitar, and learned to play the drums, keyboards, and clarinet. Also no surprise--that his advanced studio skills are purely self-taught.
In 2009, Cash opened the Factory Underground Studio in Norwalk, CT, alongside business partner Ethan Isaac. “The Factory,” a state of the art recording facility, is where Kenny Cash was finally able to center his artistry. The Factory's cool New York vibe, professionalism, and talent pool quickly began to draw in artists from all over the Northeast and beyond. And through all of this, Cash’s own creative output has thrived.
Fred The Godson, Collin E, Lighta, "My Swag Crazy" Produced by Kenny Cash
Cash has produced and collaborated with a wide variety of artists. He has worked with award-winning mix engineer Ron St. Germain, heavy metal/EDM artist Sid Wilson of Slipknot, and alternative rock group Edisun. He has earned his stripes in the Hip Hop world by producing for Fred the Godson,Canibus, Chino XL, Cory Gunz, Cappadonna, and Babs Bunny (Making the Band), and earned praise from Hip Hop legend KRS-One. Other clients have included SRG/Spotify, SONY, and Universal Music Group. Most recently, Cash has had the pleasure of engineering and mixing for guitar legend Martin Barre (Jethro Tull), Anuhea, Poppa Chubby, and Davina and the Vagabonds. Cash also co-writes alongside his wife Laura in their writing duo under the name Che-Val, with a single “My Beat” hitting #52 in the top 40 radio chart. Cash has music placed in a variety of TV networks including MTV, Oxygen and E and is signed non-exclusively to multiple licensing companies including Music Box and Atrium Music.
From left to right: Kenny Cash, Ethan Isaac, Derek St. Holmes, Paul Nelson, Amy Holomokoff, and Marc Alan
Two-time Grammy Awards winner Paul Nelson has performed and/or recorded with Johnny Winter Band,Eric Clapton,Billy Gibbons, as well as his own Paul Nelson Band. His fiery style of guitar playing is a mix of classic blues, blazing country, and chops-for-days hard rock. He is currently touring the country to support his latest solo album, "Badass Generation."
Backlash: bak·laSH/ noun 1.A strong adverse reaction by a large number of people, especially to a social or political development.
Backlash is the title of the new video now available from Brian Larney of The Town Hall,
from his new indie alt-rock album “America Needs The Town Hall.” The
video, whose song is available on Apple Music, iTunes, Spotify
retail-streaming sites world, was released today on YouTube.
The
video captures a live performance by Larney and friends at the Factory
Underground Studio in Norwalk, CT. An unique event that was a record
release party and video shoot rolled into one synonymous with Larney’s
tendency to think far outside of the box. The final edit rendered in
black and white, is both moody and stark, while remaining intimate with
an adoring audience.
The music video, co-directed by Larney with Marc Alan, filmed by Aidan
Gerety and Tom Stewart, edited by Larney himself, features Larney on
acoustic guitar and vocal, joined by Adam Strange on keyboards, Joel
Kelley on electric guitar, Kenny Cash on bass, and Jeff Hatcher on the
drums.
The
emotionally charged “Backlash” is a uniquely authored reflection of the
songwriter’s own despair over the current state of American media and
politics. Larney sings about the hate and anger that we all seem to
share these days regardless of which side of the aisle we are on:
feelings honed by the constant bombardment of the media, turning to
detachment and isolation in almost a benign effort to cope. Infusing
these emotions in a song with a melody that is at times melancholic as
uplifting, that somehow leaves us with a bit of hope at the end, is all a
part of what makes Brian Larney brilliant and unique as a songwriter.
In
some ways, the new video may be Larney’s own artistic Backlash to the
first video he released from the album last month called “Flickering.”
That song is yet another reference to the constant glare of the media
dominating our attention, a theme clearly on the mind of this very
relevant and thoughtful artist.
Though
“America Needs The Town Hall” is not an overtly political album, there
is no getting around Larney’s own hard left stance on most political
issues; though he tends to keep his lyrics poetic and therefore not so
specific that the listener can’t paint their own picture:
“I
see the look before in your eyes, filled with gloom. The TV is on in
the room. A thousand yard stare I just can’t get through, you’re not
alone in this cold room, Don’t get tangled or torn up in two, caught up
in a backlash…"
Backlash
is the second song from the new album released by Larney, who is most
well known for his work in the alt-folk group Lines West. The Town Hall
is the songwriter’s first solo record since starting Lines West with
partner John Radzin. As a solo artist, Larney has been compared to
Father John Misty, City and Colour, Hozier, and the Lumineers.
“I
have released a couple of albums as Brian Larney, but I wanted this to
be a band record, so I had to give it a name.“The Town Hall” spoke to
me. The original title of the record was “The Charm Offensive,” but that
became “America Needs the Town Hall” based on a political button I saw
that said, “America Needs J.F.K.” That was it,” Larney said.
America Needs The Town Hall. Indeed.
BACKLASH: New Music Video from The Town Hall Band Featuring Singer Songwriter Brian Larney, From his New Indie Rock Album "America Needs The Town Hall" www.TheTownHallBand.com
Congratulations to the Studio for hosting world renowned record producer Nile Rodgers, famous producer Tony Moran, and up and coming musician Kimberly Davis! Rodgers, Moran, and Davis all entered the Factory Underground Studio to record shots for their new music video, “My Fire”.
Nile Rodgers in the studio with one of the Factory Underground owners, Kenny
Nile Rodgers has worked with artists such as Madonna, David Bowie, Sister Sledge, and Daft Punk, providing his impressive background in the music industry. Starting off as a guitarist in the hit band Chic, he created top-charting songs like, "Le Freak," "I Want Your Love", and "Good Times." Rodgers’s repertoire of songs he has worked on over the years include, Bowie’s “Just Dance”, Madonna’s “Like a Virgin” and “Material Girl”, Sister Sledge’s “We are Family”, Diana Ross’s “Upside Down”, Adam Lambert’s “Lay Me Down” and even Daft Punk’s “Up All Night To Get Lucky”.
Davis told Billboard.com, “No sane music artist would deny Nile being a part of their project." Where Moran added, “Nile is a true inspiration to the world in his ability to create and shape musical genres,”
From 80s disco, to modern electronic music, Rodgers has revolutionized the music industry, granting him the Rock and Roll Hall of Fame prestigious award of Musical Excellence. On top of being a two time grammy award winner for his work on the record “Get Lucky” and album “Random Access Memories”, Rolling Stone has named him in“The 50 Most Important People in EDM”,coming in at number 29.
Rodgers, Moran, and Davis in the Factory Underground control room
Rodgers’s newest pop project includes teaming up with two time Grammy nominated Tony Moran. Moran, a mixer, producer, DJ, and singer-songwriter, is best known for his remixes of popular songs. His remixes of Kristine W’s “Walk Away” and Martha Wash’s “Keep your Body Working” have landed number one on the U.S. Billboard Hot Dance Club Play charts. Moran has worked with Madonna, George Michael, Mariah Carey, Michael Jackson, Jennifer Lopez, Rihanna, Martha Wash, Janet Jackson, Neyo, Gloria Estefan, Ricky Martin, Selena Gomez, Kristine W and many others.
Rodgers and Moran are now teaming with singer Kimberly Davis. Davis’s new single is being released through Curtis Urbin’s dance label, Quark Records. Despite being new to the music industry, Davis has already succeeded in making it to the top ten on the Billboard’s Hot Club Play Charts with her songs, “Get Up” and “Twist of Love”. Her newest single, “My Fire” is destined to be a hit, already having almost 130,000 Youtube Views in a mere week.
Screenshot from the music video with Rodgers, Moran, and Davis in the control room
The music video’s artistic black and white camera frames includes quick glances of the Factory Underground logo, in addition to showing Davis, Moran, and Rodgers jamming out in the Studio's control room. The music video also exhibits different areas of the studio, showcasing the cement walls and modern rustic decor, which provided the perfect setting for the urban inspired music video.
The name Factory Underground featured in the music video
“It’s kind of fun that scenes shot in Manhattan make it seem like the Factory Underground is in New York City, but it’s great that you see our branding all through the video; the producers were very kind to us in that regard. We really enjoyed hosting the production. Everyone was friendly and super professional,” said Marc Alan, Factory Underground Director of Marketing.
“My Fire” first premiered through Billboard.com, where thousands of viewers read up about the production of the music video. Featured on the website is a picture of Rodgers, Moran, and Davis sitting in the Underground’s control room, with the Factory Underground logo brightly displayed behind them.
Factory Underground's address featured in the music video
While Rodgers was browsing the Studio’s spaces, he said “I’ve heard about Factory Underground for a long time, and was always interested to see what was happening here”.
We are so proud of the studio for being a part of Nile Rodgers, Tony Moran, and Kimberly Davis’s new project, and we wish them all the best success with the new single.
Kenny Cash, one of the Factory Underground owners added: “It meant a lot to me professionally having Nile playing guitar in my studio, posting photos of the Factory on his Instagram. We are attracting incredible new artists to the studio every day, but this was definitely one for the books.”
