MUSIC VIDEO RELEASE: CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC VIDEO RELEASE:
CHE-VAL'S "SINGIN' IN THE RAIN" INSPIRED LYRIC VIDEO MASHUP FOR "WATERPROOF"

MUSIC AND LYRICS SYNC TO THE CLASSIC GENE KELLY DANCE SCENE

Che-Val, fresh off the release of their debut album Waterproof, has now let loose on the world a lyric video for the title track. This video, designed by Aidan Gerety, syncs the sleekly modern ballad to the iconic Gene Kelly dance scene from Singin’ in the Rain.

Building on the pop music power couple’s signature mixture of old school and new school “Waterproof” fuses synth bass with elements of a live orchestra. In the same way this video breathes new life into an undeniable film staple, allowing Gene Kelly’s dance moves to fall together harmoniously with the music and giving new meaning to each. This video also draws inspiration from the cult classic Dark Side of the Rainbow idea, in which the Pink Floyd album The Dark Side of the Moon is said sync up with another beloved film, The Wizard of Oz.

Che-Val is a husband and wife indie pop duo made up of Kenny and Laura Cash whose very first single, “My Beat”, climbed all the way to #52 on the Mediabase "Top 40" Activator chart. The couple takes retro styles and brings them into the future with cutting edge production. They are always looking for new ways to combine audio with visuals, as is the case with this video along with the Alice In Wonderland cosplay-inspired video for “Gone Mad”, which premiered exclusively on VentsMagazine last Halloween. 

Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. As an owner of Factory Underground Studio, multi-instrumentalist, and Berklee College of Music graduate Kenny self-produces and engineers all of their work ensuring all of their creative vision reaches its full potential.

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Che-Val

Official Site | Facebook | Twitter | YouTube

Debut album Waterproof available now on iTunes, Spotify, & other online retailers

www.FactoryUndergroundRecords.com
www.FactoryUndergroundStudio.com

CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016; DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

CHE-VAL DEBUT ALBUM WATERPROOF SET FOR RELEASE FRIDAY APRIL 22, 2016

DIVERSE POP MUSIC ALBUM FROM INDIE MUSIC POWER COUPLE KENNY AND LAURA CASH.

“You’ll be hearing it in your head all day after the first listen” – The FC Beat Magazine

“They have sampled some of the best practices from 80s music and created something that is modern, exciting,and enjoyable” – Mistree Magazine

Norwalk, CT – April 14, 2016 – Described as "Johnny and June Cash meet Matt and Kim," Connecticut’s musical power couple, Che-Val, have announced their debut full length, Waterproof. The album, to be released through Factory Underground Records on April 22, showcases the indie pop group’s varied influences in ten tracks as classic meets modern.

Consisting of husband and wife, Kenny and Laura Cash, Che-Val uses retro styles and brings them into the future with cutting edge production. Laura teaches science by day, but writes and belts out emotive vocal hooks by night. Her background in pop and country is blended with Kenny’s ear for hip-hop, funk, and soul in a collaborative songwriting process. Their vision is then furthered through Kenny’s own engineering and production skills as a multi-instrumentalist Berklee College of Music graduate.

Che-Val blasted into existence with their very first single, “My Beat”, climbing to #52 on the Mediabase “Top 40” Activator chart in 2014, and self-produced video that achieved 26 thousand views. The sound of this 80s dance track is contrasted in the modern pop ballad that is “Waterproof”, which even brings in elements of a live orchestra. 

Collaboration is another key to Che-Val's sound as "The Lead" features a fresh guest spot by Bronx based rapper Rothstein while "Oh Darling" takes influence from 1970s soul, bringing in a live horn section by the Funky Dawgz Brass Band. The band’s dichotomy is further demonstrated by the two cover tracks on this album: “Classic Man" by the Grammy nominated Jidenna and “God Only Knows” by The Beach Boys. Che-Val brought their personal flare into both covers with a remix of the former and a chilling a cappella take on the latter. The end result is a striking cognitive dissonance in their music that fans have fallen in love with.

Building up their fanbase through the local community, expert use of social media, and a strong focus on the interplay of music and visuals, the band has been steadily on the rise since their inception. With each single release the band has handcrafted their personal sound and looks as evidenced in the Alice In Wonderland inspired video for “Gone Mad”, which premiered exclusively last year in Vents Magazine and resonated throughout the international cosplay community. Waterproof sees all of the band's previous work come together and is sure to cause a serious case of the earworms.

Waterproof Track Listing:
1. Oh Darlin
2. My Beat
3. Waterproof
4. Gone Mad
5. The Lead (feat. Rothstein)
6. Don’t Give up on Me
7. Classic Man (Jidenna remix)
8. Poison (feat. Lighta)
9. Love Still Waiting (feat. Funky Dawgz Brass Band)
10. God Only Knows (Beach Boys cover)

Che-Val

Official Site | Facebook | Twitter | YouTube | Instagram

Radio Contact: Brandon Day, Tinderbox Music
BrandonDay@TinderboxMusic.com, (612) 375-1113

Factory Underground Records
Official Site | Facebook | Twitter

EDISUN BREAKS NEW GROUND ON COLLEGE AND TRIPLE A RADIO WITH NEW ALTERNATIVE SOUNDS ON COLLISION ALBUM

EDISUN BREAKS NEW GROUND ON COLLEGE AND TRIPLE A RADIO WITH NEW ALTERNATIVE SOUNDS ON COLLISION ALBUM

EDISUN THE FIRST BAND TO BE PROMOTED THROUGH FACTORY UNDERGROUND RECORDS COLLABORATION WITH TINDERBOX  MUSIC PROMOTIONS

Joel P Kelley - Ethan Isaac - Todd Budich - Mike A Russo

Even before Edisun's lead singer and his bandmates were finished putting final touches on its sophomore album Collision, released by Factory Underground Records in 2015, it was clear to everyone involved that they had a special album on their hands-- as well as an interesting marketing challenge. After nearly five years of touring the world since their 2010 self-titled debut that broke through with the songs "Medicate" and "Wide Awake," the members of the indie alternative rock band had grown far beyond the active-rock tag often assigned to the musicians' music. 

Ethan Isaac - Edisun Lead Singer

Clearly there had been tremendous growth in the band-- as songwriters as well as musicians--strongly reflected in the quality of the new album, in each of the songs, and their overall sound. But this was an album that seemed to have little in common with the current crop of bands in the so-called active-rock radio genre, that people associated with their most recognized songs. It struck people as more "alternative" and seemed to suggest the band had gone back to it's roots. 

Mike Russo and Joel Kelley on tour

"We always had more in common with bands like the Foo Fighters than bands like Five Finger Death Punch," said Ethan Isaac. "I worked at Smart Studios in Madison with Butch Vig when I was a kid. I always loved that sound-- Pearl Jam, Temple of the Dog, Nirvana, Mother Love Bone, and Soundgarden. Add a little Led Zeppelin, and that's what went into creating the Edisun sound." 

"The first record though was actually pretty diverse, more than people remember. Sure you had "Medicate"and "Wide Awake"--but you also had "Silence," "Voices," "Right Beside You," and "While the World's Asleep." So it isn't that far off having songs like "Ocean Waves" and "Vampires and Wolves." I would say if anything-- it was us not chasing other bands, and just being who we are that made this record..." Ethan said of Collision.

Ethan Isaac

But of course, there is still a rock band here, and you need no other reminder than songs like "Pins and Needles," "Kill Me With Your Kiss," "Arcade," and "Secrets." 

"When we were deciding on a single to hit radio with, we chose "Pins and Needles," and we went to active-rock (through radio promotion company Radio Contraband.) We knew the track wasn't as heavy as some of the bands in that genre now, but we wanted to let the fans of "Medicate" know that Edisun had a new record out," said Marc Alan, Director of Marketing, Factory Underground Records. 

"It was a gamble that paid off-- the track went to the Top 40 of Radio Contraband's "Under the Radar" Active-Rock chart. We'll continue that momentum with "Arcade," which we think will do even better." 

Edisun - Pins and Needles (Official Video)

"But one thing we are doing differently marketing this record is a multi-pronged approach--hitting active-rock and college radio together. We recently starting working with a fine company Tinderbox Music promoting Edisun to 250 college and Triple A stations nationally. Early reports are very encouraging, with Collision in rotation on about 50 stations, and more being added every day," according to Alan.

"College radio has a lot more rock on it than people realize--but between the specialty rock shows and alternative rock shows--there is a really broad young audience that couldn't be better suited for the diverse sound on Collision," he added. 

Collision Spinning at #11 on ww.DragonnnRadio.org

University of Minnesota at Moorhead, MN

For more information: 

Brandon Day at Tinderbox Music

(612) 375-1113

Edisun "Collision" is now spinning on the following list of College and Triple A Stations: 

KAOS - Olympia, WA

KCSB - Santa Barbara, CA

KCSC - Chico, CA

KDHX - St Louis, MO

KDUP - Portland, OR

KDUR - Durango, CO

KEOL - La Grande, AK

KEUL - Girdwood AK

KIDE - Hoopa, CA

KLC - Portland, OR

KLCZ - Lewiston, ID

KMET - Denver, CO

KMNR - Rolla, MO

KMSC - Moorehead, MN

KMUD - Redway, CA

KNDS - Fargo, ND

KQAL - Winona, MN

KRSC - Claremore, OK

KTCV - Kennewick, WA

KUNV - Las Vegas, NV

KUWS - Superior, WI

KWCW  - Walla Walla, WA

KWLC - Decorah, IA

KXUA - Fayetteville, AR

KXUL - Monroe, LA

Lassel College - Newtown, MA

KVMR   Reno, NV

Radio Phoenix, Phoenix - AZ

SCAD - Atlanta, GA

TIR - Fullerton, CA

WBWC - Berea, OH

WCFM - Williamstown, MA

WDCV - Carlisle, PA

WDWN - Auburn, NY

WECS - Willimantic, CT

WERU - East Orland, ME

WESS - East Stroudsburg, PA

WMUC - College Park, MD

WMUR - Milawukee, WI

WNIA - Rocky Mount, NC

WOJB - Hayward, WI

WOZQ - Northhampton, MA

WPCD - Champaign, IL

WPNR - Utica, NY

WPSC - Wayne, NJ

WRFW - River Falls, WI

WRNC - Ashalnd, WI

WRRC - Lawrenceville, NJ

WWSU - Dayton, OH

WWUH - West Hartford, CT

WWVU - Morgantown, WV 

WXAV - Chicago, IL

WXIN - Providence, RI

www.EdisunMusic.com

www.Facebook.com/EdisunMusic

www.Twitter.com/EdisunNYC

www.Instagram.com/Edisun

www.FactoryUndergroundRecords.com

CHE-VAL REVEALS COVER VERSION OF BRIAN WILSON - BEACH BOYS "PET SOUNDS" MASTERPIECE "GOD ONLY KNOWS:" TRIBUTE TO MUSICAL MENTORS AND PARTNERS PAST AND PRESENT. SONICALLY ADVENTUROUS TRIBUTE COMBINES A CAPPELLA VOCALS AND KORG VOCODER.

CHE-VAL REVEALS COVER VERSION OF BRIAN WILSON - BEACH BOYS "PET SOUNDS" MASTERPIECE "GOD ONLY KNOWS:" TRIBUTE TO MUSICAL MENTORS AND PARTNERS PAST AND PRESENT.

SONICALLY ADVENTUROUS TRIBUTE COMBINES A CAPPELLA VOCALS AND KORG VOCODER. 

"GOD ONLY KNOWS" TO BE INCLUDED WITH NEW CHE-VAL "WATERPROOF" SLATED FOR APRIL 2016 RELEASE.

LAURA CASH OF CHE-VAL

In a surprise move last week that delighted its deeply loyal fan base, indie pop duo Che-Val released an cover version of the Beach Boys Brian Wilson pop music masterpiece "God Only Knows." The song which has been licensed for CD and digital streaming will be contained in the new Che-Val album "Waterproof" coming in April.

This "reimagined cover..is our tribute to all our friends and family, as well as musicians we have worked with past and present, because truly God only knows where we would be without them," said Kenny Cash, Che-Val member and producer. The artist published a full list of these people in his social media. "I usually don't like when people tag me on Facebook in connection with music I'm not a part of--but I tagged everyone on this list--because I wanted to give credit where credit is due," he said. 

Unlike the original arrangement of "God Only Knows," which was part of the Beach Boys pop masterpiece "Pet Sounds," considered by many to be a recording masterpiece on par with the Beatles "Sgt Pepper" album, the Che-Val version uses a completely unique arrangement devoid of all acoustic instrumentation. In fact, the only instrument on the track is a Korg MicroKORG Synthesizer Vocoder, which Kenny Cash used to electronically filter the what is otherwise an entirely "a cappella" version of the song. 

"Kenny and I love the original song-- one of these beautiful places where our diverse musical tastes really come together," Laura explained. "The melody, the lyric, the harmony, the arrangement and the deeply touching emotion--all so complex and gorgeous. We wanted to do this song for a long time--but we had to find a way of making it uniquely our own. I just hope our version does some justice to Brian Wilson, an artistic genius Kenny and I deeply adore." 

EDISUN AND FACTORY UNDERGROUND CREW HIT THE ROAD TO AUSTIN TEXAS FOR SXSW: 4000 MILES FOR ONE SHOW, ONE MEETING AND ONE PARTY

EDISUN AND FACTORY UNDERGROUND CREW HIT THE ROAD TO AUSTIN TEXAS FOR SXSW: 4000 MILES FOR ONE SHOW, ONE MEETING AND ONE PARTY

In a surprise move, with just a few days notice to their fans, members of Factory Underground Records artist EDISUN decided to make a cross-country drive to Austin Texas to perform at the SXSW 2016 music conference. 

According to Ethan Isaac, vocalist for the band: "We decided this so last minute--we had been offered a show that we really wanted to do-- hosted by our agent Ryan Darnell at 3Thirteen Entertainment-- and the only way to go was to drive our band bus, Virginia. 2000 miles, for one show!"

#TheRoadisLife: Edisun on the road to Austin TX

Joining Edisun for the trip was Aidan Gerety, photographer and videographer with Factory Underground Records, Billy Gardella- aka Bill Hope/Billy Blanks- a Factory Underground Studio engineer and social media marketer, and Marc Alan, Director of Marketing for Factory Underground Records. 

"With Edisun--a trip like this isnt that unusual. But for my staffers, this was their first rock n roll tour--and a chance for them to see what their valuable work at home is a part of in the real world. They really brought it hard--and Factory Underground Records really represented at SXSW. I was really proud of these guys," Marc Alan said.

Factory Underground Engineer Billy "Billy Hope" Gardella

Joining the Factory Underground and Edisun crew on the trip, another unique travel companion by the name of Zyderma HS. An all natural skin care product with anti-microbial qualities, a sample was given to the band by Chloe Valentine of Artists by Chloe, a branding PR specialist from New York City. "We actually took it with us everywhere; we had a lot of fun getting everyone to take pictures with it--Zyderma was Edisun's special VIP guest--we took it to every party at SXSW that we went to." Ethan Isaac said.

Zyderma HS Parties on 6th Street

"It turns out the brand manager of the company loves hard rock music, and have become really valued supporters of the band. But I have to say all fun aside, the product is something I can stand behind-- all vegan, no chemicals, six ingredients, certified by PETA and the EPA--and it kills nasty little germs on the skin!!! And it's Road Tested!"  

Ethan Isaac and Zyderma HS

The road trip started with a quick trip down to Roanoke Virginia where the band and crew stopped off to visit Black Dog Salvage, home of the Salvage Dogs--Ethan and Joel's  favorite television show (DIY Network). Anyone who has seen the Factory Underground knows how much Ethan and Joel are into repurposing salvaged wood--so meeting the cast of Salvage Dogs was clearly a dream come true for the two musicians. 

        Crew of Salvage Dogs/Black Dog Salvage and Ethan Isaac 

"We didn't have time to let them know we were coming--we just rolled up in our bus and they took us in with such incredible hospitality. They loved our bus--it's a 1977 Vintage MCI--and took photos with us on board. We also got a tour of their shop and store. We really need to shout out Mike, Robert, Ted, and all the cast and crew of the show for giving us their time. You will see a lot of our time there on a video about the trip coming later this month," said Ethan. 

Virginia

                         

From there we rolled down to Franklin, Tennessee where we visited Kimbro's Cafe, Legendary Picking Parlor. They were having their regular Tuesday night songwriters open mic, so it was perfect timing--Edisun performed "Ready to Believe," and "Vampires and Wolves," as acoustic songs for an amazingly receptive audience. An incredible vibe at this venue, with so many incredible players and writers all a part of this thriving art and music scene-- we felt completely at home in Franklin.

Dirty Dog Bar, 505 E. 6th Street, Austin TX

15 hours of driving later, and 900 miles later Edisun finally arrived in Austin on the morning of March 17--about three hours before their show at the Dirty Dog Bar, 505 East 6th Street. The show was hosted by 3Thirteen Entertainment with additional sponsorship by Rock Rage Radio and Coldcock Whiskey. It was a fun show-- attending was Mike Cusanelli our radio distributor with ILS Music Group, and several of our radio promotions crew. 

Ryan G. filling in for Edisun bassist Mike Russo at SXSW

"We played at 11:45 in the morning. We were really excited about the time slot," said Joel Kelley, guitarist for the group. "It was Saint Patricks Day, so we got to play for everyone while they were still fresh and sober-- and after that it was Party-On for all of us."

Joel Kelley of Edisun Performs at SXSW

The first night of partying yielded a few surprises for the guitarist, as found himself partying with members of the rap group Wu Tang Clan. "I don't quite remember how I ended up at that party--or how I ended up on stage with them--but it was a blast!" Joel said.

Joel Kelley of Edisun with Ghost Face Killah of Wu Tang Clan

GOOSE TO PLAY ROCK N ROLL RESORT AT HUDSON VALLEY RESORT MARCH 26 FEATURED ACTS TO INCLUDE MAX CREEK AND FORMULA 5

GOOSE TO PLAY
ROCK N ROLL RESORT
AT HUDSON VALLEY RESORT MARCH 26, 2016 

VERSION 6 "LOW KEY" EVENT WITH FEATURED ACTS TO INCLUDE MAX CREEK, DEPTH QUARTET, WEST END BLEND, FORMULA 5, ROXY ROCA AND MISTER F

Goose announced this week that they will be performing at the Rock n Roll Resort, a weekend music festival event that is held at the Hudson Valley Resort and Spa in the Catskills region of New York. The weekend long event is to be held March 25-27. Goose will perform on Saturday afternoon, March 26.

Multiple headliners for the event will include Max Creek, Depth Quartet, West End Blend, Formula 5, Roxy Roca and Mister F. Max Creek will be featured prominently performing several sets throughout the weekend. Max Creek, like their younger compatriots Goose-- mix a wide range of styles including rock, blues, jazz. reggae, soul and country.

Held at the famous Hudson Valley Resort and Spa in scenic Kerhonkson, NY, patrons can attend on a day pass, weekend event pass, or stay over with guest room rentals for one or more nights. Guests can enjoy a mix of golf and various outdoor activities on the grounds of the resort, using the spa for its many services, while enjoying full access to the musical sets interspersed throughout the weekend. 

This particular "Version 6" of the Rock n Roll Resort has been titled "Low Key," with a special weekend discount price for a couple at 175.00 per person, and (2) couples at 125.00 per person. Guest Room packages are available that include (2) double-bed rooms, weekend event pass, and access to entertainment activities. Goose fans are requested to write in the name of the band in the Code Box on the booking form, assuring the band get proper credit for the attendance and purchase. 

Goose fans will be treated to a wide range of material from the band's live catalog including songs from their recent album Moon Cabin. Distributed by Symphonic Distribution, with marketing by  Factory Underground Records, Moon Cabin was recorded in New Hampshire by the band with co-producer Kenny Cash, held up in a snowbound lakeside cabin. Solo, vocals and overdubs were cut at the Factory studios in Norwalk, Ct, where the album was mixed and mastered as well. The songs from Goose are available on iTunes, Spotify, You Tube, Tidal, and Padora-- along with streaming and retails sites around the world. 

Goose is a 5-piece band originating from Wilton, CT- now living in Worcester, MA that consists of singer-songwriter-guitarist Rick Mitarotonda, bassist Trevor Weeks, keyboardist/guitarist Patrick Carr, pianist/organist Doc Enright, and drummer Ben Atkind. Goose music has been described as an "easy to vibe on mix of rock, reggae, folk and funk... a melange of flavors that will appeal to fans of Fleet Foxes, Dave Matthews, and Modeski, Martin and Wood. 

To Book a Room at the Rock n Roll Resort: CLICK HERE

For a list of all the artist performing at Rock n Roll Resort V6 "Low Key" CLICK HERE

Remember Goose is performing on Saturday, March 26-- and don't forget to enter the word "GOOSE" in the Booking Code Box.

Goose "Moon Cabin" on iTunes: https://itunes.apple.com/us/artist/goose/id1081664291

www.GooseBand.US

www.Facebook.com/GooseBand

www.Twitter.com/GooseBandUS

www.FactoryUndergroundRecords.com